Finfluencers: Bad tax advice could cost you thousands

July 15, 2025

They’re advising from your Instagram and TikTok feeds; they’ve got huge followings; and they speak with conviction. They're known as financial influencers or ‘finfluencers’. 


Please heed our caution, taking advice from unqualified sources can have serious consequences. We’re seeing examples of misleading claims, exaggerated deductions and outright misinformation.


Relying on this advice could not only leave you out of pocket but also expose you to ATO penalties, fines or in the worst case scenario, prosecution.


A female and male florist at a store counter looking at a computer.


What’s the problem? 


Many finfluencers make money by promoting financial products on behalf of companies, which means that they don’t necessarily have your best interests in mind when sharing information or insights. Finfluencers aren’t always qualified to provide advice on tax or financial products. You just can’t expect to receive solid, reliable or tailored guidance.


Unfortunately, we’re seeing some influences share tax hacks that are either completely false or apply only in extremely limited situations.


The ATO and some of the accounting professional bodies have sounded the alarm on some recent false claims, including:


  • Claiming your pet as a work related guard dog.
  • Writing off luxury handbags as laptop bags.
  • Deducting fuel costs without any documentation.
  • Trying to claim swimwear as a work uniform.


These kinds of suggestions might sound plausible but following them could get you into serious trouble. The ATO uses sophisticated data matching tools to detect suspicious or inflated claims.


The potential consequences of making false claims


If your deductions don’t meet the legal criteria, this could trigger an audit and if mistakes are found, the consequences can include:


  • An increased tax liability.
  • Interest charges.
  • Fines.
  • A criminal record and in the most serious cases, imprisonment.


How to stay safe and tax-smart


Here’s how to stay safe and tax smart:


  • If it sounds too good to be true, it probably is. Dodgy deduction tips on social media are best ignored, at least until they can be verified.
  • Stick to trusted sources. For official tax guidance, visit ato.gov.au
  • Don’t risk your business or personal reputation for a quick deduction. 


If you aren’t sure, please reach out to us and we can help you stay compliant, no filters or hashtags!


Please contact us if you have any questions - email us or phone our team on 02 9899 3044.

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